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Fractional B2B Sales & GTM Leader

The sales motion your
business needs.
Built, tested, handed off.

Most business owners are great at what they do. Selling it is a different skill. I build the full-cycle sales motion — outbound, pipeline, pitch, CRM — test it until it works, then hand it off. So your business grows without you being the bottleneck.

Elnar M.
10+
Years in B2B Sales & GTM
I've worked across
Business Consulting & Services Tech & SaaS IT & Managed Services Logistics & Freight Light Manufacturing Commercial Goods & Services
What I Do

Where I plug in
depends on where
you're stuck.

Some companies need a full GTM motion built from scratch. Others need help at the top of funnel, sharpening the pitch, or getting the right tools in place. I work wherever the gap is — not where I want to be.

Who I Work With

Owner-managed B2B businesses
where sales is the hard part.

There's no repeatable process. No playbook. No formal training. No systems in place. The owner closes every deal personally — or nobody's closing much at all.

Maybe you can't afford a full-time sales hire yet. Maybe you need to validate your GTM before scaling. Maybe you've tried bringing on a rep and it failed because there was nothing to support them. Or you just want to get better at selling your own business yourself.

I'm the in-between option.

  • IT services, managed services, and B2B tech consulting firms
  • Business consulting and advisory practices
  • Professional services companies expanding into a new vertical
  • B2C service businesses moving into commercial or B2B markets
  • Founders without a sales function — but ready to build one
  • Early-stage companies validating GTM before scaling
  • Owners who want to develop their own sales capability
About

From the field
to the boardroom.

I've spent over a decade in B2B sales — including building my own business from zero to profitable — moving through account management and account executive roles across a range of industries. Along the way I was trained in world-class sales methodologies, worked with the tools and frameworks that high-performing teams rely on, and earned my share of recognition: President's Club and Rep of the Month. Most recently I led full commercialization as Interim CEO.

I've been in the field, in the boardroom, and everywhere in between. That combination of structured training, hands-on execution, and commercial leadership is what I bring to every engagement.

How I Engage

Three ways to
work together.

01
Monthly Retainer

Ongoing fractional sales leadership — embedded in your business, running the motion, building pipeline, and reporting directly to you. The depth of a senior sales leader without the full-time overhead.

Ongoing · Monthly
02
Fixed-Scope Project

Defined deliverable, defined timeline. Typically a GTM audit and 90-day playbook, an outbound motion build, or a CRM setup. The right place to start if you want to see how we work together before committing to more.

Project · Fixed Fee
03
Success-Based

For early-stage companies where cash is constrained but the opportunity is real. Milestone-driven, skin in the game. Not the right fit for every company — but for the right one, the right structure.

Success Fee · Equity
Let's Talk

Worth 30 minutes
of your time.

Tell me where you're stuck. I'll tell you what I'd do about it. If there's a fit, we'll figure out what working together looks like. If there isn't, you'll still walk away with something useful.

Book a 30-Minute Call